About



Rap Seminar LLC is an underground Hip Hop-centric platform where we aim to showcase, celebrate and promote the culture through various means, including the documentation of lyrical and literary techniques emcees employ, the lyrical analysis of verses, songs, and albums, community workshops & lectures, and the creation of The Emcee Tool Kit: Writing Prompts, Rhyme Schemes, and More. Our platform brings together a community of like-minded individuals who share a passion for Hip Hop and education.

We offer writing-based administrative support to artists, including the creation of press releases, and artist bios. Additionally, Rap Seminar LLC creates content for artists, brands, and businesses alike so they can be introduced to our audience of nearly 6,000 social media followers. And, of course, it wouldn't be Hip Hop if we didn't have an exquisite line of fly apparel for you to rock! 

At Rap Seminar LLC, we believe that Hip Hop is a culture that deserves to be appreciated for all of its elements. Our platform aims to provide a space for Hip Hop knowledge while bringing together a community of like-minded individuals who share a bond through emceeing, DJing, beat-making, graffiti, breakdancing, fashion, and street entrepreneurship.

Rap Seminar was founded by Roberto "Rob Nice" Santos, MFA, a bilingual Hip Hop Educator and unifying voice in the Hip Hop community. He served as a tenured associate professor of English at El Paso Community College, is a co-founder of the Barbed Wire Open Mic Series, and is the founder of Rap Seminar. Additionally, he is a co-owner and Director of Curriculum at Pendulum Ink (the first school of rap lyricisim), and wrote The Emcee Tool Kit: Writing Prompts, Rhyme Schemes and More. The textbook he co-wrote with Mickey Factz, Chilla Jones, Comikbook Cam, and Rhymecology titled, Ink: A Lexicon of Elite Rap Techniques will be released the summer of 2023. Through his multifaceted work, Rob Nice inspires and educates the next generation of Hip Hop artists and creative writers.